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How To Do Social Media For Franchise?
I am a self-proclaimed social media believer and whenever I see a SME or startup not using social media, I want to tell them that even businesses governed by regulatory bodies have embraced social...
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In Conversation With Linda Bernardi, Author Of Provoke
Provoke Linda Bernardi, a synonym for innovation was one more celebrity speaker that I got a chance to converse with at #NASSCOMPC. Linda is not at all new to India and she is one of the very few non...
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Socialdealfactory, Social Deals For Retailers
2011 in internet Indian industry will be marked by the rebirth of ecommerce followed by deals. Well, pundits may snub this off as just a bubble but the bubble is shining right now. However, I also...
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Gift A #beersanta To Your Buddy This Christmas
Christmas and winter just got more warm with the new campaign that Doolally Craft Beers is running, the #beersanta. Who doesn’t like gifts and that to when it comes from your best buddy during the best...
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Social Media Tips For SME in 2012 From Experts
Image Courtesy: Ideal Women.com Over the last year, the one thought that kept on revolving in my mind was that social media could be a game changer for SMEs. Whenever I found a chance to interact with...
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What SMEs Can Learn From Horn OK Please?
Blook 2 Horn Ok Please, a community of more than 30,000 fans has been organically built with sheer hard work by the author Kartik Hopper Iyengar himself. I was first introduced to his community when...
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How Consumyze Is Helping SME’s In Pune
One of the plus points of being an entrepreneur is that meetings are no longer inside closed doors but in a café or restaurant. However mine was more of a meeting with the Founders of Consumyze - Atul...
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Why is Facebook Partnering With FICCI To Help Indian SMEs?
@news24online.com After Google, now it’s Facebook’s turn to target the small and medium scale businesses in India. In a recent development as reported by The Financial Express, Facebook and Federation...
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How Social Media Is Helping A Guitarist And A Photographer
Image Courtesy: Facebook Page Social Media has given wings to many dreams. If the other day, a 9 year old guy made news over the internet, then the stories of Auditya Venkatesh and Naveen Thomas Joseph...
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Rajputana Custom Motorcycles Is Driving 50% Business Via Facebook
Vijay with "Original Gangster" If you are a biker or are crazy about custom bikes then you must have heard of Rajputana Custom Motorcycles, also known as Rajputana Customs. I happened to land up on...
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What’s Wrong With My Social Presence?
Whats Wrong? It is a lazy Sunday morning and you somehow manage to drag yourself to the neighborhood daily store. You are greeted by a band of bored staff and to top it, the bread is out of stock or...
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How Hopsim Is Using LinkedIn Company Pages
Hopsim, a global provider of prepaid SIM cards and services has an efficient company page on LinkedIn. The company page talks about the company and it’s products and promotions. Although company pages...
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Twitter Mistakes That Brands Can Avoid
I love the world of 140 characters and on an average I spend 3-4 hours daily on Twitter. With all other activities on Twitter, I love to observe my Twitter stream. A common thing I have noticed is that...
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What is Social Media Not?
Social Media is more than Networks I don’t proclaim to be a social media guru but I am a social media believer. With the traits of being a believer, I try to observe people on social media. It is not...
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Social Tasks The New Feature In DeskAway
Social Task You will agree that whenever we are stuck up in any work, we look for help from colleagues, friends, etc. DeskAway, the SaaS based project management startup has visualised this human...
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6 Answered Social Media Questions That Every SME Should Know.
One of the reasons why Lighthouse Insights exists is to fill the vacuum between the businesses and customers. To achieve this, we thought of approaching SME’s to help them visualize a world that they...
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SMEs Go Global With GOOGLE Global Market Finder
If you are passionate about your business then, one thing you would do like us is keep asking yourself ,“Have I made it Large?” This vision is shared across all businesses whether it’s a MNC or a SME....
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